Having endured more mind-numbing sessions as a baby Planner than he wants to recall and as someone who worked with ads, he learned that the principal aim for training should also be to provide Edutainment: a blend of challenging new content presented and delivered in a form that is entertaining and mem0rable.
Since ’97 he has worked as a trainer for the CIM [Chartered Institute of Marketing], Bucks University as well as many commercial clients from Mintel, Research International, Vertu, Specsavers and Ogilvy group.
He covers two main spheres: marketing and communications thinking, and creativity and presentation skills. The latter category includes
Storytelling [in the age of arithmocracy, how to build stories and arguments out of a morass of data or information using simplicity and The Golden Thread]; and the process he calls Insightment: theory and practical ways of creating insight and breakthrough thinking: see also Admap December 2004.